Prove it’s real
Tag authentication — cryptographic on NTAG 424 — proves the garment is genuine and rewards the fan who chose the real thing.
EarthPositive Connect
Every shirt
connects.
Sustainable merchandise that proves where it came from — and takes every fan somewhere new.
See what a tap can do No app required
The idea
The label becomes a doorway.
Put an NFC tag into an EarthPositive garment. One natural tap opens its product passport and starts a direct relationship with the fan — with cryptographic proof of authenticity on NTAG 424 tags.
A digital product passport (DPP) brings the garment’s materials, certifications, care and provenance into one accessible record. SmartLinks connects physical products to their digital identities, making that story available through the label.
1 tap
No download. No friction.
3 layers
Proof. Passport. Fan.
Tap the woven label
Show its story
Materials, certifications and impact — GOTS organic cotton, 90% lower CO₂, Fair Wear — become a living product passport.
Know the fan
With consent, an anonymous buyer becomes a first-party fan relationship the artist owns.
Keep it alive
The experience changes after the gig, on the next tour and throughout the garment’s life.
Built around your ambition
Not locked in.
Built your way.
The garment’s digital identity stays constant. Everything the fan sees can be yours, ours, or a combination of both — including Fan Connect’s fan engagement platform. Start simple. Add more when it matters.
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Your world
Redirect
We verify the tap where the tag allows it, then hand over to your website, app or campaign — together with everything we know about that exact garment. Your brand. Your technology. Your experience.
What we can pass through
“Medium — ‘Ashes Tour’ print — collected at the Manchester show.”
- Authentication optional by tag type (NTAG 213 / 424)
- Size, style and print passed through
- Your destination and design
- Campaign-level reporting
02 / 03
A richer tap
Inform
Give each garment a living page for the artist, tour and product — from music and videos to tickets, care and provenance.
What the passport holds
“GOTS certified organic cotton — 90% lower CO₂ than conventional — Fair Wear Foundation.”
- Music, videos and exclusive content
- Tour dates, tickets and fan club links
- Digital passport — GOTS organic, 90% lower CO₂, Fair Wear
- Where and when fans tap — city by city, show by show
- Mailing list and fan club sign-up on every tap
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A fan relationship
Engage
Turn every tap into an ongoing, permissioned relationship — with rewards, competitions, requests and a complete fan engagement platform.
- A complete fan CRM — sized for a small band
- Fan profiles, journeys and segments
- Competitions, rewards and digital extras
- Shout-outs, cameos and greeting requests
- See where your fans tap — city and venue heatmaps
Secure authentication and authorisation on every tap — cryptographic on NTAG 424 tags, optional on 213.
Live fan moment
From merch to membership
Give fans more than something to wear.
The shirt can unlock a different experience for every artist, release, city or moment — and evolve long after the merch table closes.
50–200×
the engagement of standard digital campaigns — the multiplier from the connected-product research EarthPositive’s own NFC pilot materials cite.
Early music
Hear it first
Ticket access
Presales & upgrades
Competitions
Win stage access
Artist moments
Shout-outs & cameos
How it works
A tiny label.
A lasting connection.
Designed to fit existing apparel production and existing digital ecosystems — without asking fans to change their behaviour.
Make
Add a secure woven NFC label during garment production.
Tap
The fan holds any modern phone close. Nothing to install.
Verify
The platform validates the tap — with cryptographic chip verification on NTAG 424 tags.
Connect
Open the right branded experience for that fan and moment.
EarthPositive × Fan Connect
Make the merch
mean more.
Start with one artist, one garment and one clear reason to tap — with EarthPositive Connect running as your own micro-site, on your domain.